10 Easy Content Marketing Lessons to Get More Influencers

 KirsiAgency

Introduction

That may sound ridiculous, but it’s exactly how some marketers approach adjacent disciplines. Rather than think about the brand they want to create, such leaders try to maximize individual channels. No matter how well each performs, the end result won’t be very satisfying.

Take influencer and content marketing. Instead of using both tactics to promote a similar message, marketers often treat the blog as their territory and influencers’ social channels as foreign lands. Yes, influencers need distance from the brand’s marketers to maintain their credibility, but they shouldn’t be working from a separate strategy. via 5 Steps to Align Your Influencer and Content Marketing Strategies

Commentary….

The first thing you need to do is actually create your Google My Business profile.

You can do that here.

However, if you’ve been operating your business for a while now, your profile may have already been automatically created for you.

If this is the case, you’ll want to claim your listing immediately.

The reason for this is that if a business is unclaimed, users are able to update and change your business’s info such as operating hours, phone number, business categories, etc.

This is something you want to avoid, as your GMB should only reflect accurate information to your potential customers.

Click here to learn how to claim your business.

via How to Show Up In Google Maps: A Google My Business Optimization Checklist

Commentary…

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! via Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

The premise is simple: Find someone with an audience who’s willing to share the love about your product.

There are a lot of similarities to celebrity endorsements and to word-of-mouth marketing. Just like with those strategies, influencer marketing aims to make a brand more relatable and trustworthy in the market, especially with younger demographics. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.

The social networks themselves are keen on influencer marketing, too. Just recently, we’ve seen Instagram, for instance, launch features around branded content and ads — features that make it easier for Creators and brands to work together

via Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We’re talking about ten tips to index and rank new content faster.

You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google’s index. You wait for it to rank. It’s a frustrating process that can take weeks or months to see those rankings increase. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. Some very basic things and some more advanced things too. We’re going to dive right in.

via 10 Basic SEO Tips to Index + Rank New Content Faster

Majority of activity on smartphones. Adobe’s survey of roughly 1,000 U.S. adults, like many voice-related surveys, doesn’t carefully distinguish between smartphone and smart speaker use cases. However it does make clear that most of the activities identified in the study are happening on smartphones: 85% of respondents said they had used voice technology on their smartphones, while 39% said so for smart speakers.

In terms of usage frequency, 44% of respondents said they use voice technology in some form daily.

via Study: 48% of consumers use voice assistants for general web search

Blurry: Use of content winners

We blog. We all get that part right. We write and publish articles. We promote through social media and email marketing. But a lot of us need better focus on the winners.

If we published 50 articles, which did best? Have we tripled down on that topic? Did we stick with that theme and go deeper? If we just take our top performing article and make it a video, infographic, guest post, guide, and influencer interview, we’ll see better results than if we just published another article. Andy Crestodina, co-founder, chief marketing officer, Orbit Media

via 2020 Content Marketing: What’s Clear and What Needs to Be in Focus

Conclusion

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