10 Helpful Tips For Content Marketing what is content marketing

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Introduction

You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a walk).

I tend to get that bah-humbug feeling a couple of days before the new year brightens things again. If there’s one thing that never fails to cheer me, though, it’s unsolicited advice.

via Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

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Many marketers busy themselves growing lists, fans and followers, but ignore a metric that creates mobs of raving supporters. It’s called engagement, and it can boost your brand lift by over 300%.

As 55% of readers spend less than 15 seconds actively on a page (Chartbeat, March 2014) we need to move away from advertising influenced metrics, such as clicks and page views, and start measuring the impact of our social media campaigns with more sophisticated metrics, such as activity and reach.

via 5 Ways to Increase Engagement With Your Target Audience

what is content marketing

I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no. Everyone wants to move the needle and deliver an exceptional quarter, but sometimes the answer needs to be no, or a compromise needs to be made.

For example, I consulted for a startup last year that was in the perfect position to disrupt their industry. As the finishing touches were being put on the platform, the CEO asks if it’s possible to add video chat to the inbound customer communication options.

I don’t know about you, but the last thing I want to do while browsing the internet in my pajamas is start a video chat with some random customer service rep. But, the CEO was convinced that delivering customer service via video conference would be a differentiator.

via CMOs: In the race to provide more, don’t forget about the need for speed

what is content marketing

what is content marketing
what is content marketing
what is content marketing
what is content marketing
benefits of content marketing
benefits of content marketing
benefits of content marketing
benefits of content marketing


benefits of content marketing

Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or delight your readers most – and identifying those requires a baseline of subject matter expertise.

This year was different. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” but for the purposes of this article, I’ll refer to as “No way?!”

via A Year Full of ‘No Way!?’ Moments for CCO Magazine

Common new year resolutions include:

  • Losing weight or getting into shape.
  • Making or saving more money.
  • Stopping a habit.
  • Living a healthier life.
  • Finding happiness.
  • Working hard toward long-term goals.

Targeting shoppers’ goals makes for a more personalized experience and can boost loyalty, especially if content encourages shoppers to keep working toward the finish line. For example, Fitbit’s blog focuses on customers’ top concerns, such as weight loss and increased energy.

via 6 Ways to Use Shoppers’ New Year Resolutions to Increase Sales

Conclusion

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