10 Helpful Tips For Content Marketing

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Despite the fact that more than 90 percent of retail transactions occur offline, and the majority of service-based businesses must fulfill offline, in-store or offline attribution is only used by a minority of marketers. This provides a distorted picture of campaign performance, because actual conversions/visits being driven by the campaign are not being captured. It has long been established that local searches drive a substantial volume of offline store visits. via Placed introduces offline attribution for paid search campaigns

Answer: The only thing that’s worse than that is wasting your valuable time creating stacks of content for your blog, social media accounts and website that doesn’t get views or drive results.

A lack of interest in promotional content is a very big problem for a lot of businesses in today’s world.


what is content marketing

what is content marketing
what is content marketing
what is content marketing
content marketing strategy
content marketing strategy

Even though the whole world is at your fingertips via your digital device, non-engaging content can make like an unanswered high-five.

The good news is that every time you upload a blog, information page or social media post, there is literally nothing standing in the way of it going viral.

via 7 Hot Tips For Creating Viral Content That Packs A Global Punch

Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can receive within their budgets.

In August 2016, Bing Ads added the Enhanced CPC bid strategy, which automatically adjusts bids up or down based on the determined likelihood that a click will convert.

About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.

But some truly interesting events have occurred over the past few months that, I believe, begin to speak to the evolution of the content marketing practice itself.

via Content Marketing Trends to Watch for 2018

How to use Maximize Clicks

via Bing Ads launches automated bid strategy to ‘Maximize Clicks’

 

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